Friday, May 21, 2010

Besotten by Burberry

Timely News!

The word was more or less out in Spring that Burberry's new make - up line is due out in July. Burberry didn't really need anything additional to add luster or enhance their current image, but this news just drives Burberry fans mad with
anticipation.

Today, as I delved into W's news and notes pages, I became enamored again with the concept of Burberry itself. I had been a novice shopper/consumer when I first breezed through Bloomingdale's in the far out suburbs of Illinois. I was actually directed to the counter by someone who said if I made a shortcut through the store, I would get somewhere faster. As I made a beeline to the store, I was accosted by an enchanting Asian girl, possibly, Korean, who beckoned me to stop and chat with her at the Burberry Brit counter. The shortcut actually led to a lengthy and informational chat.

I was a little shy, because the sophisticated palette of Burberry colors registered to me as: "maybe you're not ready for this style yet." I was still a hesitant consumer and wasn't quite over my ultra - feminine habits for girl - oriented colors, so I felt a little strange perusing products that had a different allure altogether. I loved how the clerk engaged me. I was actually grateful to her for educating me into this new world of possibilities. I had needed some sort of shopping ritual to acquaint me with other possibilities besides pinks, blues, and other sweat-shirt shades I was used to at the time. I was even offered a Burberry bag to make the whole experience count. The perfume became some sort of sacred elixir I was to carry out with me. I also felt that Burberry had ushered me into the threshold of buying at a more sophisticated level. It felt as if I was wholly new and had shed some sort of phase that had lagged with me for years.

All along, unbeknownst to me, I was being observed by a supervisor who had possibly been training the new representatives at the counter. I approached him when I was in the know and acknowledged that I hadn't intended to buy anything, but because I was introduced to the product in a cordial and polite way, I was more than happy to try something new. I also said I liked to browse and contemplate the purchase before I bought it and then pondered whether it was more convenient to buy immediately or at a later point. I felt they had respected that about me as a consumer trying to educate myself about a product. I was handed the tester by hand.

I also learned the counter was new at the store. I believe it was their first day there.

Hours later, as I sailed through a friend's home, with the Burberry products in tow, the whole allure continued on within me. My friend was amazed that I had bought the products and wanted to see them all. I said that normally I never buy anything unless it really grabs at me, and this brand did.

She looked at me in a knowing way and said I had good taste, and that Burberry was her favorite line. She had been researching the ads for years in magazines. She added that she virtually clipped all of Burberry's advertisements and filed them neatly into a folder. As a result, my friend and I started connecting over fashion and fashion consumerism, and the whole trip somehow solidified my friendship with her. The chat on Burberry that day opened up a lot of doors and windows for me. I felt as if the elation I felt would never end as this connection over the subject lasted for years within me and within our friendship. We even started attending fashion shows and browsing at counters together. I had advanced in society, and these experiences had allowed me to debut.

Today, I have pleasant memories of my first Burberry purchase, and doors were always open for me at my friend's house. This may seem a little thing, but in a town where everyone was busy, and no one visited, this friendship forged a passion between two consumers from two different periods in time.

If you like anything and everything Burberry, then look into the news of it.
I am actually now researching the before and after of this new announcement.
It is not to be a sparse make up line, but a reputable one and one worth waiting for. I can't wait to spy at the counter at some secretive location and see what it is all going to be like.

I can't wait!


Burberry News to Research!


http://us.burberry.com/home

Additional Links to Investigate:

http://www.bellasugar.com/Burberry-Makeup-Brit-Brand-Launch-Cosmetics-Line-5810378

http://www.vogue.co.uk/beauty/news/100423-new-burberry-prorsum-beauty-line.aspx

Wednesday, May 19, 2010

Fashion Show to View

Rachel Roy:

I've been seeing (& reading!) a lot about Rachel Roy recently.
She's usually right in the central eye or page of virtually every publication lately.

I even saw her featured on one of my favorite's blogger's entries.
(Yes, I read other fashion bloggers!)

I decided to visit Rachel Roy's website.

Although I have been to fashion events in Chicago and have seen plenty of runway & design showcases, attended enough trunk shows to write an entire encyclopedia on fashion, I hadn't yet seen a fashion show on Rachel Roy.

Thanks to the internet to making this possible, first of all.

I was struck remarkably by the collection itself. True, I see enough of Rachel in the media, Rachel, herself sporting her unique designs, but I hadn't yet seen models wearing her line. Not to say Rachel does not fit her designs to the tee, and even her husband agrees that his wife looks like a fashion diva. Great - looking!

This site has been wonderful so far. I feel as if I have been away forever from the internet and the magazines. Oh, the places that workaholism takes you, right?!
Fashion is such an exciting world, but simultaneously, it is a place of refuge for people, especially the consumer. I think we associate this with the designers who give us a chance to experience their creativity first-hand.

Anyway, it was a breath of fresh air to view her sophisticated collection for the fall. The readers of this site will be able to have a chance to look at her designs on her website. Fall is a ways away, but it was good to get a chance to see what is in store for us in the future. I also liked the subdued tones in the line, because in the fall, I do have to tone down a bit to be around in Chicago. I guess it matches the mood of the season.

http://www.rachelroy.com/Rachel-Roy-New-York/110004700,default,sc.html


Also on this site, you will obtain a chance to inspire the designer and her representatives with ideas that you have to benefit others who are facing dire straits at this time.

Thanks for reading!

Don't forget to visit Rachel Roy's site!

Friday, May 14, 2010

Fashion Internship / Opportunity!

Addendum to this today: 5/24/10

From Liberty London Girl: www.libertylondongirl.com



Interested candidates should email me at libertylondongirl@gmail.com with a resumé and a covering letter setting out their relevant experience, interests & skills. I’m not necessarily looking for people who have worked on professional magazines or websites before – I want to give someone interesting a foot in the door. (As regular readers will know, I have been a magazine editor and writer for fourteen years – my website is here www.sashawilkins.com)



From Liberty London Girl's blog: today!


http://www.libertylondongirl.com

Liberty London Girl states:

"I’m looking for an intern to help me with Libertylondongirl.com & with various fashion and journalism related projects this summer.

Based here in New York, ideally they’d be able to commit to around 15 hours a week, with some time spent with me during the working day, and some spent working remotely from home.

The position is best suited to someone who wishes to pursue a career in journalism, with an emphasis on on-line media. They must have excellent written skills, and have a knowledge of fashion, beauty and/or lifestyle trends as research in these areas will be required.

The ideal candidate will be very familiar with, & used to interacting on, social media (Twitter & Facebook), and basic knowledge of blogging software (Wordpress and/or Blogger) is necessary. Familiarity with uploading to Flickr & YouTube wld also be helpful, as would a knowledge of podcasting.

Most importantly, they will be logical, alert, hyper-organized and efficient as there is a lot of precise admin, coding of images and organisation of databases to be done. (Tasks that I perform on a daily basis, but which are currently taking up time which I should spend writing.) A good phone manner is required.

As well as helping with day-to-day work admin, the internship may also involve calling in samples for shoots, accompanying me on appointments to fashion houses and to publicity agencies, to events & launches as necessary, as well as some work errands such as returning samples to fashion houses & agencies. This means a familiarity with NYC is essential.

There will also be an opportunity to contribute by-lined posts to Libertylondongirl.com in the intern’s area of interest, therefore knowledge of some or all of the areas currently covered by Libertylondongirl.com would be helpful but not essential. I will work with the intern to help improve their writing skills.

They must have their own laptop. The position is unpaid, but a weekly MTA card will be covered, along with various other emoluments to be discussed. Ideally I’d like a commitment of four weeks (or more), starting in June at a point tba.

Interested candidates should email me at libertylondongirl@gmail.com with a resumé and a covering letter setting out their relevant experience & skills. I’m not necessarily looking for people who have worked on magazines or websites before – I’m most interested in giving someone interesting an opportunity to learn."



Tuesday, May 4, 2010

Sites & Resources

From time to time, sites or other places will be featured with input
on issues that industry professionals handle.

Idea Forums and even a working list of places to visit or connect to people are necessary for industries to thrive.

A vital part of everything we all do is connecting!

http://tapestrycenter.org/?page_id=59

The internet is a powerful way to collaborate our collective resources for success.

Take your time to browse and read (& definitely connect) to a whole world of fashion and resources out there!


Take care,

~Jo