Consumer Crush

I read an article recently about store owners that became upset when shoppers visited their stores without buying anything. Although I can empathise about the consternation caused by the lack of purchase, I like to ponder the positive aspects of having browsers visit a store or other such location. These days, browsers research over the internet and are welcome there, but in a store location, impulsive buyers are more welcome.

Browsers should be sought - after, because they bring decision - making purchases. Furthermore, they also are more likely to tell others about their escapades in a given store over the net or in person by word of mouth. They also spend quality time with the merchandise and develop a relationship with the store. They can intimately connect with brands and exercise their options in a knowledgeable fashion.

Consumers learn to discern and discriminate in wise ways, and they know what to do the next time as well. It's a win - win if you engage well with a visiting buyer.

Shoppers and consumers crush on objects and either buy things impulsively, and that sometimes means a return to the store instead of a satisfied purchase. One would rather make a sale than expect returns made by misinformed consumers.

The more time a consumer spends at a store or with the brands they are investigating may mean a thriving business. Money is wielded and gaged and then stimulates the economy with the customer driving the purchase and following through with the decision. The fact that they selected a location is then verbally expressed to the store owner and to outsiders.

I have heard that people also criticise the consumer for choosing to use a credit card instead of cash. Most of the world now uses cards, and customers should be free to exercise the option of cash or credit without feeling as if someone is breathing down their necks.

The time an investor at a store spends is valuable to the store and the owner, if not to the purchaser. Constructive use of time involved in a purchase helps cover the bases and helps to gain ground in consumer relationships.

Why not articulate a word of thanks to visitors and browsers? A friendly attitude may bring them back and develop a valuable connection to the store itself in the near future.